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New Study of Internet Eye Wear

10 AOA NEWS – November 2011

Half of online eyeglasses fail Rx or safety specifications

 People who purchase prescription eyeglasses online, in many cases, are not getting the products they ordered, according to a new study by a panel of eye care researchers and eyewear industry experts.  Nearly half of prescription eyeglasses sold directly to consumers online either do not meet prescription specifications or fail accepted safety standards, according to “Safety and compliance of prescription spectacles ordered by the public via the Internet,” a study in the September edition of Optometry: Journal of the American Optometric Association. In many cases, eyewear is shipped with features the purchaser did not want or without features the purchaser ordered, the study finds.

 The study, conducted by Karl Citek, O.D., Ph.D., of the Pacific University College of Optometry, with a team representing virtually all major eyewear industry and standards-setting organizations, found:

-- More than one in every five pairs of eyeglasses sold online was not delivered as ordered, with features added or omitted.
-- In more than one in four (28.6 percent) of the eyeglasses, one or both lenses were out of tolerance with at least one important parameter of an optical prescription.
-- In almost a quarter (22.7 percent), one or both lenses failed the U.S. Food and Drug Administration’s (FDA) impact-resistance requirement.
-- About one in every 16 pairs of eyeglasses sold online failed tests for both adherence to prescription specifications and safety, and
-- Overall, some 44.8 percent of spectacles failed to meet either prescriptions specifications or impact resistance requirements.

The researchers received and evaluated 154 pairs of spectacles, consisting of 308 lenses. The eyewear was obtained when 10 individuals ordered two pairs of spectacles from each of 10 of the nation’s most popular Internet vendors, totaling  200 eyewear orders.  Spectacles ordered consisted of ranges of lens and frame materials, lens styles, and refractive corrections reflecting current distributions in the United States.  Evaluations included measurement of sphere power, cylinder power and axis, add power (if indicated on the prescription), horizontal prism imbalance, and impact testing.

 Until now, eyeglass wearers have rarely encountered the types of problems found in the survey, thanks to multiple-level product inspections in eyewear production facilities and careful checking of prescriptions in vision care practices prior to dispensing, Dr. Citek and his research team noted. “For more than a century, the traditional channel for distribution of prescription spectacles to the public has involved trained professionals, such as opticians. Orders could be fulfilled directly, if the (eye care) practice has finishing capability, or forwarded to a manufacturing laboratory. In either scenario, lenses would be manufactured with parameters to meet impact resistance requirements. The spectacles also would be verified to ensure that their optical properties meet the visual requirements of the prescription and that they are within acceptable tolerances. The patient then would return to the practice to receive the spectacles, where final fit adjustments of the frame could be made  In this manner, the active, personal, “hands-on,” dispensing process could protect the patient from spectacles that might not meet applicable requirements,” Dr. Citek wrote in his summary of the study.  

 “From a manufacturing perspective, it can be labor or cost-prohibitive to create products with 100 percent accuracy or 100 percent quality control pass rate,” said Daniel Torgersen, technical director for the Optical Laboratories Association (OLA). “The ophthalmic lens industry includes not only lens and frame manufacturers but also prescribing and dispensing doctors and opticians, who often function in a final quality control capacity before a patient is actually provided with eyewear.”   “We believe that the dispensing process remains a vital and necessary step in the manufacture and delivery of eyewear to best ensure the health and safety of patients who wear spectacles.  Members of the public who engage in the purchase of eyewear without an active, personal dispensing process by a trained professional might not receive a product of equal performance, value, or safety,” the researchers concluded.  Ophthalmic devices such as lenses, frames or complete pairs of eyeglasses, are manufactured in line with voluntary industry standards for optical parameters and certain physical attributes (such as center thickness and base curve) established by the American National Standards Institute, as well as federal guidelines for impact resistance, notes study co-author Robert Rosenberg, O.D., a State University of New York State College of Optometry professor who, like Torgersen, has helped to develop industry standards as a member of the ANSI Z80 Committee.

 A 1999 OLA study found approximately 25 percent of the eyeglasses manufactured by laboratories for the traditional dispensing model fail tolerance for at least one optical parameter, a figure comparable to the failure rate of 28.2 percent found among online eyeglass retailers.  However, a review conducted by the Optical Manufacturing Association and OLA on behalf of an ANSI Z80.1 subcommittee found the majority of optical failures in the traditional model are identified during secondary inspections before they leave the optical laboratory manufacturing site.  As a result, no more than about 2 percent are returned to manufacturers by eye care practices or optical shops after delivery.  Rigorous inspection at both the manufacturer and dispensary level is critical to trouble-free spectacle wearing, according to Jeffrey D. Endres of The Vision Council, the optical industry’s dominant trade organization. The researchers did not investigate the prevalence of secondary inspection among online eyeglass retailers.

They also did not investigate the return policies of online retailers or the amount of expense or time entailed in returning defective eyewear to online vendors.  “The results of this study show that regardless of cost, spectacle eyewear ordered without the benefit of a dispensing process can come with significant risk of error in providing the correct type of lenses needed or ordered,” the researchers concluded.

 “It is common practice for eye care practitioners to educate their patients as to the need for an accurate prescription and proper fitting, especially with eyewear incorporating progressive addition lenses, safety lenses, or other specialty parameters  and they can advise their patients who are considering purchasing eyewear online to check the vendor's return policy and costs,” the researchers note.  Eye care practitioners in the United States are prohibited from placing waivers or disclaimers of liability on the prescriptions they write, which includes making recommendations, both for and against, where a patient should have the prescription fulfilled, the researchers emphasized.  However, doctors can verify the optical properties of eyewear received from another seller, a service the researchers encourage practitioners to continue to provide.

 Unfortunately, an optometrist or optician cannot generally assess the impact resistance of the finished lenses purchased online, the researchers noted.   

BIG NEWS!

We’ll soon be “Eyes on Main”! And that’s not the only news... please offer a warm welcome to Dr. Mike Gowen.

From Dr. J:

I opened my office in 1990 – That’s 30 years coming up on August 1st!!   In some ways it feels like yesterday, and in others, like forever.  Along with so much else that has changed this year, one more occasion is on the horizon.  I am excited to announce that I am selling my practice to Dr. Mike Gowen.  Dr. G and his wife, SallyAnn, met at Virginia Tech close to 40 years ago. They have been proud and loud Hokies ever since and dreamed of returning to live in Blacksburg.  Both are strong supporters of the arts, athletics and the civic engagement that make this a very special place to live, work and play!

I am thrilled to be handing the baton to a doctor who believes as I do in community service. Plus, he is laser focused also on individualized patient care, personal and professional intellectual advancement and enjoying the good things and kind people who come along every day.

Better yet, I’m not going anywhere!  I will continue seeing patients, focusing on visual rehab for those suffering from concussions/TBI, working to control the progression and consequences of nearsightedness through orthokeratology and other treatments, and counseling all regarding the inter-relation of the eyes, brain and body, along with the importance of nutrition, exercise and mental well-being.  There’s so much I yet want to learn and do, and now I won’t have to worry about arguing with insurance companies.  I’m excited!

From Dr. G:

It’s impossible to express how pleased I am to be moving to Blacksburg. It has long been the dream of my wife and I to become a part of this unique town, where we met as Virginia Tech students and continued to frequent as alumni.    I look forward to the privilege of serving the people of Blacksburg and bringing my lifetime of experience in the field of eye care to serve one and all. I'm delighted that Dr. Steve Jacobs will remain with the practice, which will now be “EYES on Main.” I consider it a great privilege to continue the exemplary patient care and community service that Dr. Jacobs has and will continue to provide to the New River Valley. Together we will serve the Blacksburg community with the same culture of care and community involvement that has always been a part of this practice.

 More updates to follow.  Send us a message or give us a call with questions, comments, or to set up an appointment.

We can always be reached at 540-953-0136!

Sincerely,Dr. J, Dr. S, Dr. G & staff